4.75"

Concluding our final pieces, I personally think the combination of our ancillary task and our music video worked very well. We selected the song "Stop and Stare" as we wanted to convey a sense of a story line in our music video which would leave the viewers questioning the reasons behind our actions. Therefore we took the title of the song into consideration and produced some camera shots that were out of the blue and random to exemplify the isolation and lonliness of the main artist. For example the 'dinner party' in the woods where he is by himself. For the ancillary task we also used the dominant idea of isolation and this image of being an outsider to produce brand for the album so that people would recognise both the music video and the album together in an effective combination and not just that, but to understand and appreciate the two with their consistant and recognisable iconography. We also took aspects from the music video and incoorporated them into our ancillary task such as using a tree to go inside the glass ball from the various woods scenes we used, then using the bark from a tree in the woods for the middle of the digipak. 

 

The relationship between the magazine advert and the digipak was relitively straight forward as we knew we wanted them to be pretty much similar to raise the awareness of the album and band theoretically speaking. However it was a bit more challenging incorporating elements of our music video into the magazine advert as it is one sided and there are only so many images you can have on an advert. We used the same base images and themes for the advert and digipak to allow people to easy establish them together as a combination. During our research into the correlation between advert and digipaks we found that most adverts are infact stretched out versions of the front cover so taking this on board we kept to the conventions of real existing products and used this combination to ensure our products challenged forms and conventions of real media products. To ensure the house style and was maintained throughout the digipak and the magazine advert we were sure to pass over the same fonts inbetween covers of the digipak, also other elements such as colour using the colour picker on photoshop and size/positioning of text. If the style and brand of the two didn't match up we would struggle to promote our product successfully as they wouldn't meet the requirements of the brief and would fail to comply with regular promotion requirements. The idea behind the advert and digipak was initiated from the name of the album our song features in "Dreaming Out Loud" to which we decided to create pieces that related to this idea of dreaming out loud using the glass ball to almost recreate someones dream, hence the clouds, tree (tree of dreams) and the middle piece where a faint figure seems to be dreaming. 

 

Another key element we used to stem the combination between the music video and ancillary task visually was the use of colour. Some of the vital colours used in the ancillary task were initially taken from colours in our music video after it had been colour corrected (as you can see below). We thought this would add to the effective combination between the two as viewers would be able to relate them together more.